Luxuo Media Vietnam, owner of www.luxuo.vn, has launched the first issue of Yacht Style Vietnam, a publication dedicated to ‘The Leaders’ of the nascent yachting industry in a nation with a population of 96 million and a coastline of over 2,000 miles.
Local yachting leaders include Doan Viet Dai Tu, founder of Tam Son Yachting. The company is the distributor for Beneteau, Lagoon, Monte Carlo Yachts and Zodiac in Vietnam, and a developer and operator of marinas and yachting services.
Other leaders include Ana Marina creator Dang Bao Hieu and Nguyen Duc Thuan, founder of VietYacht (Jeanneau and Prestige) and LuxYacht (Ferretti Yachts, Pershing and Riva). Nguyen brought 12 yachts to Vietnam in the belief that country will soon start to develop the boating potential along its vast coastline.
BELIEF IN THE FUTURE
Luxuo Media Vietnam is confident of the magazine’s future despite launching the title amid the backdrop of Covid-19.
Hai Yen Ho, Managing Editor of Yacht Style Vietnam, said: “We believe the yachting industry is still growing in Southeast Asia, in particular in Vietnam, where there’s a generation of entrepreneurs emerging in the yacht industry and marina development, and where yacht owners are increasing. We believe we are not alone in our optimism about the future of yachting here.
“The fact that a lot of Vietnamese are confused about the concept of yachting and cruising, and most boat regulations in Vietnam are for fishing boats or cargo ships, mean it’s more essential than ever to launch a publication to clarify the concept of yachting and explore what it offers.”
The magazine includes reviews of the Azimut 78, Lagoon Sixty 7, Sunseeker Predator 60 EVO and Prestige 420. There’s also a comparison of the Merry Fisher 1095 and N33 from Jeanneau, as well as features on catamarans and the Prestige shipyard in France.
“As the public begins to understand what yachts are and how they can contribute to the tourism economy, more and more Vietnamese people will begin to embrace this new culture,” Ho said. “Warm, calm waters, paradise-like bays and passionate industry leaders are already here.”
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